New York is the most ethnically diverse, religiously varied, commercially driven, famously congested, and, in the eyes of many, the most attractive urban center in the country. The tallest buildings, biggest museums, and best pizza—NYC is a city of superlatives, and it lives up to every one of them. From the dazzling spectacle of Broadway to MoMA’s world-class galleries, the boutiques of SoHo, and the array of restaurants offering cuisines from every corner of the world, there’s a different New York to discover every time you visit. Beyond those iconic landmarks, though, New York’s secret side awaits. You’re likely to stumble upon indie vintage shops and locals-only brunch spots even on the shortest of strolls. And when the crowds and noise are too much to take, just look up—that skyline will remind you why you came in the first place.

The Knickerbocker, the first luxury hotel in Times Square. Edging the bright lights of Broadway and the calm of Bryant Park, it is a legendary New York landmark reborn. Filled with fabled legends, The Knickerbocker once played host to legendary political bigwigs, actresses, oil tycoons and sports figures—and it’s rumored the martini was invented here in the hotel. While historic details like the hotel’s gorgeous Beaux-Arts facade remain unchanged, a soothing new luxury aesthetic is offered within. The stunning transformation of this treasured Manhattan monument invites discerning travelers to discover 330 luxe guestrooms and suites boasting incredible views and bespoke furnishings. An air of posh authenticity embraces New York City’s premier luxury lifestyle hotel with cuisine by Charlie Palmer, style by dyptique and a robust fitness program curated by New York Knicks star Larry Johnson.